SEO, or search engine optimisation, is the process of improving the visibility and ranking of a website on search engines. Local SEO specifically targets local audiences and is designed to help businesses promote their products and services to people in their geographic area
There are a number of benefits that come with investing in local SEO. Perhaps the most obvious is an increase in web traffic and online visibility. When potential customers search for businesses like yours, appearing high up on the list of results will make it more likely that they’ll click through to your website
Another benefit is that local SEO can help you to build trust and credibility with potential customers. Inclusion in Google’s Local Listings (which appear when people search for businesses in their area) is one way to achieve this. When customers see that your business is endorsed by such a big name, it can help to build confidence
Local SEO can also be a great way to connect with customers and create a sense of community around your brand. By optimising your website for local keywords, you’re more likely to show up in results when people search for things like “events near me” or “restaurants in Brisbane”. This gives you an opportunity to connect with potential customers who are already interested in what you have to offer
If you’re thinking about investing in SEO but aren’t sure if local SEO is right for you, get in touch with SEO Cairns today. We’ll be happy to chat about your specific needs and requirements, and help you to develop a tailored SEO strategy that will achieve the results you’re after.