What is local SEO and how to improve your local ranking?

Local SEO is the process of optimising your online content and presence to rank higher in search results for local searches. This can be done through optimising your website, creating local listings and directories, and building citations 

By doing these things, you can improve your chances of being found by potential customers when they search for businesses like yours online.There are a few simple steps you can take to get started with local SEO. 

First, make sure your website is optimised for local keywords. This can be done by including your city and state in your titles and meta tags, as well as in the content on your website. You should also create local listings on directories like Google My Business and Yelp. Finally, build citations by listing your business on local directory sites and online business listings. 

Here are some tips on how to improve your local SEO ranking 

1. Optimise your website for local keywords 

2. Create local listings and directories 

3. Build citations 

4. Make sure your NAP (name, address, phone number) is consistent across all platforms 

5. claiming and verifying your Google My Business listing 

6. Encourage reviews from customers

7. Optimise your website for mobile 

8. Use Schema markup 

9. Monitor your SEO progress with Google Analytics

By following these tips, you can improve your local SEO ranking and visibility, which will ultimately lead to more customers and revenue for your business.